What Are Cookies
Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, understand how you use the site, and show you relevant content.
FaresIQ uses cookies to keep the service free. Analytics cookies help us improve the product. Advertising cookies (via Google AdSense) help us generate revenue so we can offer FaresIQ at no cost to users.
Cookies We Use
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
| _ga | Analytics | Google Analytics — tracks unique visitors | 2 years |
| _ga_* | Analytics | Google Analytics — session tracking | 2 years |
| _gid | Analytics | Google Analytics — distinguishes users | 24 hours |
| NID | Advertising | Google AdSense — personalised ads | 6 months |
| DSID | Advertising | Google DoubleClick — ad targeting | 2 weeks |
| IDE | Advertising | Google — tracks ad conversions | 1 year |
| Session data | Essential | Keeps your trip search active during your visit | Session |
Types of Cookies Explained
- Essential cookies — Required for the website to function. Cannot be disabled without breaking the site.
- Analytics cookies — Help us understand how visitors use FaresIQ so we can improve it. Data is anonymised.
- Advertising cookies — Used by Google AdSense to show relevant ads. Revenue from ads keeps FaresIQ free.
Third-Party Cookies
We use the following third-party services that may set their own cookies:
- Google Analytics — website traffic analysis. Google Privacy Policy
- Google AdSense — advertising platform. Google Ads Policy
- Google Fonts — typography loading
How to Control Cookies
You have several options to control or disable cookies:
- Browser settings — Most browsers allow you to block or delete cookies in their settings menu
- Google Ad Settings — Opt out of personalised Google ads at google.com/settings/ads
- Network Advertising Initiative — Opt out of interest-based advertising at aboutads.info
- Your Online Choices — Manage advertising cookies at youronlinechoices.com
Note: Disabling certain cookies may affect the functionality of FaresIQ.
Updates to This Policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.
Contact Us
For any questions about our use of cookies, please contact us: